Investor News

DHX MEDIA SECURES DISTRIBUTIONS RIGHTS FOR MY SPY FAMILY
Brand new live-action series produced by Kindle Entertainment

Halifax, NS – 10 July 2007 – DHX Media Ltd. (AIM & TSX ticker: “DHX”), a leading independent international producer and distributor of television programming and interactive content, has secured the worldwide television and home entertainment distribution rights to Turner Broadcasting’s My Spy Family (26×22’), produced by Kindle Entertainment. This increases DHX’s portfolio of distinctive live-action comedy and continues to build on the strategy of increasing international distribution and expanding the television library.

Neil Court, President of DHX Media’s distribution subsidiary Decode Enterprises Ltd., said: “My Spy Family is the first non-Canadian series we’ve picked up for distribution. It fits well into our portfolio of smart, live action series for tweens. We have developed a good relationship with the Cartoon Network as a co-producer and programme supplier, so securing the distribution rights for one of their new properties is a great achievement. My Spy Family has strong scripts and performances. We are due to launch this exciting new series at MIPCOM in October and we are confident that it will prove to be an important part of our expanding library of series for tweens.”

Michael Donovan, Chairman and CEO of DHX Media, said: “Third-party distribution deals of this type create a new income stream for DHX. We will continue to pursue opportunities to acquire distribution rights that complement our production output.” 

About My Spy Family
Aimed at kids aged six to 14, My Spy Family centers on the Bannons, a family of ex-spies who live in an ordinary looking house, on an ordinary looking street, in an ordinary looking part of a very ordinary town. Trained to foil super criminals, overthrow dictators and leap from planes without parachutes, this remarkably not ordinary family are now squashed together in a cramped semi and facing their toughest mission to date: retirement!

My Spy Family is produced by Bernard Krichefski and directed by Dominic Macdonald and Tom Poole. Executive producers are Anne Brogan, Connal Orton, Cecilia Persson and Daniel Lennard. The show is written by Paul Alexander (My Parents Are Aliens, My Family, My Hero) and will air on the Turner’s Boomerang channel from September.

DHX Media has a reputation for producing and distributing smart, character-driven live-action series, with its live-action Naturally Sadie and Radio Free Roscoe series airing on major broadcast platforms around the world. The new series The Latest Buzz has just been commissioned for a second season of 26 half-hour episodes by The Family Channel in Canada.

For more information, please contact:

DHX Media Ltd.
Dana Landry – Chief Financial Officer
David A. Regan – EVP Corporate Development & Investor Relations
+1 902-423-0260

AIM Nominated Advisors: Canaccord Adams Limited
Neil Johnson
Erin Needra
+44 (0) 20 7050 6500

About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. is listed on AIM and on the Toronto Stock Exchange. DHX Media’s production companies, Decode Entertainment and Halifax Film, are the producers or co-producers of 11 original television series or theatrical releases currently commissioned for production and maintain a growing library of over 1,700 half-hours of mostly children and youth-oriented television productions. www.dhxmedia.com

Disclaimer
Certain statements herein may constitute forward-looking statements, including those identified by the expressions ‘‘may,’’ ‘‘will,’’ ‘‘should,’’ ‘‘could,’’ ‘‘anticipate,’’ ‘‘believe,’’ ‘‘plan,’’ ‘‘estimate,’’ ‘‘potential,’’ ‘‘expect,’’ ‘‘intend’’ and similar expressions to the extent they relate to the Company or its Management. These statements reflect the Company’s current expectations and are based on information currently available to Management. These forward-looking statements are subject to a number of risks, uncertainties, assumptions and other factors that could cause actual results or events to differ materially from current expectations, including the matters discussed under ‘‘Risk Factors’’ contained in the Company’s prospectus dated May 12, 2006. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.