Halifax, NS – 18 March 2008 – DHX Media Ltd. (AIM & TSX ticker: “DHX”), a leading independent international producer and distributor of television programming and interactive content is distributing new episodes of the acclaimed preschool series Bo on the GO!, which brings the total number of half-hour episodes available to 40. Bo on the Go! is produced by DHX Media’s own Halifax Film. DHX Media has recently made a sale of both seasons to France 5.
Neil Court, President of DHX Media’s distribution subsidiary DECODE Enterprises Ltd., said: “The synergy between the partners in DHX is clearly illustrated by Bo on the GO!, which is a perfect fit for DECODE’s existing sales catalogue of quality kids programming. The quick pick up by France 5 is fantastic news as we head towards MIPTV where we anticipate further sales.”
Using motion capture technology and computer graphics (CG), Bo on the GO! promotes an active lifestyle and an active mind for preschoolers. Bo on the GO! follows the adventures of Bo, a positive, energetic and inquisitive young heroine and her young friend Dezadore dragon. ‘Dezzy’ encourages children at home to go on amazing adventures by actively joining her in a variety of movements that assist her on her quest. Cheerful and determined to solve all problems she encounters, Bo will lead the way for kids at home to get ‘on the go’.
DHX Media’s distribution subsidiary, DECODE Enterprises, represents all television and home video rights to Bo on the GO!.
For more information, please contact:
DHX Media Ltd.
Dana Landry – Chief Financial Officer
David A. Regan – EVP Corporate Development & Investor Relations
+1 902-423-0260
AIM Nominated Advisors: Canaccord Adams Limited
Neil Johnson
Erin Needra
+44 (0) 20-7050-6500
About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. is listed on AIM and on the Toronto Stock Exchange. DHX Media’s production companies, Decode Entertainment and Halifax Film, are the producers or co-producers of 11 original television series or theatrical releases currently commissioned for production and maintain a growing library of over 1,700 half-hours of mostly children and youth-oriented television productions. www.dhxmedia.com
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