Halifax, NS – 26 March 2008 – DHX Media Ltd. (AIM & TSX ticker: “DHX”), a leading independent international producer and distributor of television programming and interactive content will co-produce 26 episodes of a new half-hour (52X15 minute) preschool series with Spain’s Neptuno Films. The 2D animated Poppets Town is an official Canadian/Spanish co-production in association with OLC Entertainment in Japan, which has already been presold to France’s Canal J and to Disney International for its channels in the UK, Spain, Scandinavia, Italy, Australasia and Taiwan. TéléQuébec has also come on board as Canadian broadcast partner.
Neptuno will handle international sales for Spain, Portugal and Latin America, and OLC will handle the rights in Japan. The rest of the world will be handled by DHX Media’s distribution subsidiary, DECODE Enterprises.
Michael Donovan, Chairman and CEO of DHX Media, commented, “We are so pleased with this co-production which demonstrates the wide international appeal of the programming that DHX has become known for. There’s much potential for this unique and outstanding property.”
Neil Court, President of DECODE Enterprises, said: “This is a major co-production and we’re looking forward to working with Neptuno Films and continuing our relationship with ORE in Japan. To have Disney and Canal J on board at this early stage is a fantastic commitment and underscores the potential of this series.”
About Poppets Town
Life’s a party in Poppets Town…building, exploring, racing and roaring around town, the Poppets are always having fun, fun, fun. But each new adventure brings with it new challenges – and sometimes a Poppet on the go just doesn’t know what to do next! How can I get the apples down from the tree? Where should I dig for buried treasure? And how do I think up a song? That’s where Scooter and his best friends Patty and Bobby come in. Scooter’s Gang are well-known as the go-to guys (and gals!) of Poppets Town.
For more information, please contact:
DHX Media Ltd. +1 902-423-0260
Dana Landry – Chief Financial Officer
David A. Regan – EVP Corporate Development & IR
AIM Nominated Advisors: Canaccord Adams Limited +44 (0) 20 7050 6500
Neil Johnson
Erin Needra
About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. is listed on AIM and on the Toronto Stock Exchange. DHX Media’s production companies, Decode Entertainment and Halifax Film, are the producers or co-producers of 11 original television series or theatrical releases currently commissioned for production and maintain a growing library of over 1,700 half-hours of mostly children and youth-oriented television productions. www.dhxmedia.com
Disclaimer
Certain statements herein may constitute forward-looking statements, including those identified by the expressions ‘‘may’’, ‘‘will’’, ‘‘should’’, ‘‘could’’, ‘‘anticipate’’, ‘‘believe’’, ‘‘plan’’, ‘‘estimate’’, ‘‘potential’’, ‘‘expect’’, ‘‘intend’’ and similar expressions to the extent they relate to the Company or its Management. These statements reflect the Company’s current expectations and are based on information currently available to Management. These forward-looking statements are subject to a number of risks, uncertainties, assumptions and other factors that could cause actual results or events to differ materially from current expectations, including the matters discussed under ‘‘Risk Factors’’ contained in the Company’s prospectus dated May 12, 2006. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.