Investor News


Halifax, NS – 21 January 2010 – DHX Media Ltd (TSX: “DHX”), a leading independent international producer and distributor of mainly children’s television programming and interactive content is pleased to announce the launch of the second DVD of Animal Mechanicals at select retailers across Canada including Walmart, Toys R Us, Movie Gallery, Cinema 1, Reynaud Bray, Best Buy, Columbia House and Loblaws. Animal Mechanicals – Turbo Islands, distributed in cooperation with Phase 4 Films, follows the retail success of the series’ first DVD installment, Animal Islands with major retailers, including Walmart, committing to stock both of these Canadian releases. One additional Animal Mechanicals DVD title, Sky Islands, is expected to launch this spring.

Also, following the broadcast success of Animal Mechanicals on Discovery Latin America, Animal Mechanicals DVDs will also be available for the first time in Brazil and in Mexico and the Caribbean where they will be distributed by ST2 and Tycoon, respectively.

Animal Mechanicals is one of the CBC’s top-rating preschool shows and also scores high ratings around the world on Disney Channels in the UK, France and Asia; ABC2 in Australia, M-Net in South Africa, Radio-Canada, Discovery Latin America, Romania’s HOP, EBS in Korea; Al-Jazeera Children Channel and Prava I Prevodi. Animal Mechanicals is an action adventure series for preschoolers that combines fantastical worlds, mythical animals and cool quests. And, best of all, Animal Mechanicals transform! Big as dinosaurs and twice as powerful… meet the Animal Mechanicals: Rex, Unicorn, Komodo, Sasquatch and Mouse. They live and play in a place unlike any other: a colorful “snap-together-take-apart” world. Their world can also transform, just like the Animal Mechanicals. Imagine an incredible interconnecting and interactive play-set! Things are always popping up, changing shape and, most of all, presenting challenges to the Animal Mechanicals.

Animal Mechanicals can be seen in Canada on the CBC at 7:30 AM each week day morning. Please visit for more information.

DHX Media Ltd. +1 902-423-0260
David A. Regan – EVP, Corporate Development & IR

About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. shares trade on AIM and are listed on the TSX, the Toronto Stock Exchange. DHX Media’s production companies, Decode Entertainment, Halifax Film and Studio B Productions, are the producers or co-producers of 14 original television series and theatrical releases currently commissioned for production and maintain a growing library of over 2,200 half-hours of mostly children and youth-oriented television productions.

This press release contains forward looking statements with respect to the Company. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks related to market factors, customer contract interpretation, application of accounting policies and principles, and production related risks, and other factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under “Risk Factors” in the Company’s short form prospectus dated November 7, 2007 and in the Company’s Amended Annual Information Form incorporated by reference therein. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.