Investor News


Halifax, Canada March 18, 2010 – DHX Media Ltd (TSX: “DHX”), a leading independent international producer and distributor of television programming and interactive content is pleased to announce that the hit pre-school children’s seriesAnimal Mechanicals has been licensed in the US by a major broadcaster. Further non-commercial details will be released by both parties in the coming weeks.

DHX CEO Michael Donovan commented: “We are thrilled that Animal Mechanicals, produced by DHX Media’s Halifax Film animation studio, has been picked up for broadcast in the US. Penetrating the US market is a big step for this exceptional Canadian educational show for pre-schoolers which is now in its third season on CBC in Canada and has previously been picked up for broadcast in over 100 countries around the world.”

Animal Mechanicals is produced by DHX subsidiary Halifax Film for CBC in Canada, and has previously been licensed to Disney Channels in the UK, France, and Asia, ABC2 in Australia, M-Net in South Africa, Discovery Latin America, EBS in Korea, and
Al-Jazeera’s Children Channel in the Middle East by DHX distribution subsidiary DECODE Enterprises.

Animal Mechanicals is an action adventure series for preschoolers that combines fantastical worlds, mythical animals and cool quests. And, best of all, Animal Mechanicals transform! Big as dinosaurs and twice as powerful… meet the Animal Mechanicals: Rex, Unicorn, Komodo, Sasquatch and Mouse. They live and play in a place unlike any other: a colorful “snap-together-take-apart” world. Their world can also transform, just like the Animal Mechanicals. Imagine an incredible interconnecting and interactive play-set! Things are always popping up, changing shape and, most of all, presenting challenges to the Animal Mechanicals.

Animal Mechanicals can be seen in Canada on the CBC at 7:30 AM each week day morning. Please visit for more information.

DHX Media Ltd. +1 902-423-0260
David A. Regan – EVP, Corporate Development & IR

About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. shares trade on AIM and are listed on the TSX, the Toronto Stock Exchange. DHX Media’s production companies, Decode Entertainment, Halifax Film and Studio B Productions, are the producers or co-producers of 8 current original television series and theatrical releases currently commissioned for production and maintain a growing library of over 2,300 half-hours of mostly children and youth-oriented television productions.

This press release contains forward looking statements with respect to the Company. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks related to market factors, customer contract interpretation, application of accounting policies and principles, and production related risks, and other factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under “Risk Factors” in the Company’s short form prospectus dated November 7, 2007 and in the Company’s Amended Annual Information Form incorporated by reference therein. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise
them to reflect new events or circumstances.