Investor News


Halifax, Canada May 7, 2010 – DHX Media Ltd (TSX: “DHX”), a leading independent international producer and distributor of mainly children’s  television programming and interactive content is pleased to announce an  exclusive U.S. license for dirtgirlworld, the first green living series for preschoolers, with PBS KIDS’ Sprout channel.

dirtgirlworld is distributed by DHX subsidiary DECODE Enterprises and is also produced by DECODE Enterprises in partnership with mememe productions. dirtgirlworld was commissioned by CBC, CBeebies, and the Australian Broadcasting Corporation.

“Sprout is an ideal home for dirtgirlworld and we’re confident she’ll prove very popular on this U.S. platform,” said Josh Scherba, senior vice president of distribution at DHX Media. “This is a unique show with fun, vibrant visuals and a cool, contemporary ecoheroine who fits the zeitgeist perfectly.”

DHX Media Ltd. +1 902-423-0260
David A. Regan – EVP, Corporate Development & IR

Trade press:
Anthony Jiwa – DECODE Enterprises +1-604-684-2363 x215

About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. shares trade on AIM and are listed on the TSX, the Toronto Stock Exchange. DHX Media’s
production companies, Decode Entertainment, Halifax Film and Studio B Productions, are the producers or co-producers of 8 original television series and theatrical releases currently commissioned for production and maintain a growing library of over 2,300 half-hours of mostly children and youth-oriented television productions.

This press release contains forward looking statements with respect to the Company. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or
implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks related to market factors, customer contract interpretation, application of accounting policies and principles, and production related risks, and other factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under “Risk Factors” in the Company’s short form prospectus dated November 7, 2007 and in the Company’s Amended Annual Information Form incorporated by reference therein. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.