Halifax, NS – 6 September 2016 – DHX Brands, the dedicated brand management and consumer products arm of DHX Media (or the “Company”) (NASDAQ: DHXM; TSX: DHX.A, DHX.B) has appointed ten new UK licensees as it ramps up licensing activity for its hit preschool property, Teletubbies.
New licensees secured, in deals brokered by CPLG UK, include Alligator (car travel accessories), Euroactive (cots, moses baskets, bouncers, toddler beds), Finsbury Foods (celebration cakes), Sambro International (arts, crafts and outdoor games), Solutions EU (baby kitchen accessories), Spearmark (lighting), Ultimate Products Global Sourcing (wet wipes, tissues, kitchen roll), Vivid (Crayola Kids), Walltastic (wall stickers) and William Lamb (footwear).
To date, more than 75 licensing deals worldwide have been signed for the new Teletubbies. The new licensees join a standout roster including Character Options (award-winning Master Toy line, with distribution in North America and Northern Europe by Spin Master, Southern Europe by Giochi Preziozi) and Sony Pictures Home Entertainment (DVD and digital), as well as book publishers Egmont (global rights excluding North America and China) and Simon & Schuster (North America).
Further categories for the UK include Kokomo (health and beauty), HTI (Teletubbies-themed toys and novelty items), Bladez (inflatable toys); and Whitehouse for the amusement category, including plush toys.
Tom Roe, Commercial Director, DHX Brands said: “We are adding to an ever-growing and impressive line-up of licensees which underscores the considerable appetite there is in the market for the new Teletubbies. We have considerable momentum for the property as we look towards major product ranges hitting retail later this year.”
Global phenomenon Teletubbies first launched in March 1997 and became one of the most successful global children’s brands of all time. It has reached more than 1 billion children to date and the original episodes have aired in over 120 territories in 45 different languages. It was the very first western pre-school property to air on China’s CCTV reaching an audience of 300 million children. Its enduring resonance with children is further underscored by the brand’s postings on YouTube which reach more than 100 million views per month.
For more information, please contact:
Trade Media: Aimee Norman at DDA Blueprint PR
aimee@ddablueprint.com
+44 (0) 20 7932 9800
About DHX Brands
DHX Brands is the dedicated brand-management and consumer-products arm of DHX Media Ltd. (NASDAQ: DHXM; TSX: DHX.A, DHX.B) (www.dhxmedia.com), a leading creator, producer, marketer and broadcaster of family entertainment. DHX Brands specializes in creating, building and maintaining high-profile global entertainment brands within the children’s and young-adult markets. With expertise in brand development, licensing, marketing and creative, we develop brands which captivate and inspire through engaging content, first-class distribution, quality consumer products, immersive live experiences, and digital media. DHX Brands’ world-class portfolio includes Teletubbies, Twirlywoos, In the Night Garden, Yo Gabba Gabba!, Caillou, Make It Pop!, Slugterra, and Degrassi. DHX Brands has offices in London, Toronto and Los Angeles.
Disclaimer
This press release contains “forward-looking statements” under applicable securities laws with respect to DHX including, without limitation, statements regarding the broadcast, distribution, licensing, growth, and business strategies in respect of Teletubbies. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results or events may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risk factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under “Risk Factors” in the Company’s Annual Information Form and annual Management Discussion and Analysis, which also form part of the Company’s annual report on Form 40-F filed with the SEC. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.