Halifax, NS – 14 September 2016 – DHX Brands, the dedicated brand management and consumer products arm of DHX Media (or the “Company”) (NASDAQ: DHXM; TSX: DHX.A, DHX.B), is collaborating with Paragon Creative (owned by Paragon Entertainment LSE:PEL), a leading design and build company, to create bespoke themed attractions for Teletubbies, In The Night Garden and Twirlywoos for attraction providers.
Under the terms of the deal, Paragon Creative will offer bespoke design, manufacture and build solutions within the UK, continental Europe and the Middle East. The designs will range from Family Entertainment Centre (FEC) concepts to themed ride-based attractions incorporating some of the most recognisable and best-loved elements from the popular shows.
Danielle Tanton, Live Events and Attractions Manager at DHX Brands, said: “We are thrilled to be working with the team at Paragon Creative to bring our brands to life through location-based entertainment. Paragon’s expertise in this field and their strong creative ideas mean that licensees can easily bring these much-loved brands to fans in a wholly new immersive, interactive and engaging way.”
Mark Pyrah, CEO at Paragon, said: “We are certainly seeing a strong demand in the worldwide FEC and Theme Park markets for branded turnkey attractions and we are delighted to be working with DHX Brands who are allowing us access to some of the most important children’s brands in the world. With our talent for creating world-class attractions I’m really looking forward to exploring how we can bring the digital and physical together in brilliant new ways of engagement. Our teams are already hard at work and immersing themselves in this incredible content.”
‘These enduring properties from the DHX stable are perfect for family attractions’, said Tom Roe, Commercial Director at DHX Brands. ‘Building a location-based entertainment business is part of our long-term strategy for our brands, and we are very pleased to have Paragon as our design and build collaborators.’
Both DHX Brands and Paragon Creative will be attending the European Attractions Show in Barcelona from the 20th – 22nd September.
For more information, please contact:
Trade Media: Aimee Norman at DDA Blueprint PR
aimee@ddablueprint.com
+44 (0) 20 7932 9800
About DHX Brands
DHX Brands is the dedicated brand-management and consumer-products arm of DHX Media Ltd. (NASDAQ: DHXM; TSX: DHX.A, DHX.B) (www.dhxmedia.com), a leading creator, producer, marketer and broadcaster of family entertainment. DHX Brands specializes in creating, building and maintaining high-profile global entertainment brands within the children’s and young-adult markets. With expertise in brand development, licensing, marketing and creative, we develop brands which captivate and inspire through engaging content, first-class distribution, quality consumer products, immersive live experiences, and digital media. DHX Brands’ world-class portfolio includes Teletubbies, Twirlywoos, In the Night Garden, Yo Gabba Gabba!, Caillou, Make It Pop!, Slugterra, and Degrassi. DHX Brands has offices in London, Toronto and Los Angeles.
About Paragon
Paragon Entertainment Limited (AIM:PEL) is an award winning provider of attraction services from initial design production and consulting through to the fit out and installation of themed attractions, heritage exhibits, museums, aquariums and water parks, inter alia. Paragon Entertainment is the holding company for Paragon Creative Limited.
The Group’s projects have included:
- The build of Rolling Stones Exhibitionism at the Saatchi Gallery, London;
- The design and build of Kidzania, London;
- The design and build of galleries at the Olympic Museum for the IOC in Lausanne, Switzerland;
- The design and build of the galleries at The National Museum of Kazakhstan;
- The design and build of Titanic Belfast;
- The thematic build of the Wallace and Gromit ride at Blackpool Pleasure Beach;
The Group listed on AIM in 2011. Further information can be found at: http://www.paragonent.com.