Investor News

WildBrain to expand brand’s US and UK audience

London, UK – 4 July 2018 – WildBrain, a leading digital kids’ network & studio, is saying “Olá!” to the popular Brazilian kids’ brand, Lottie Dottie Chicken, after signing an exclusive global agreement with the brand’s owner, animation studio Bromelia Productions (Bromelia Produções in Portuguese). WildBrain has been appointed by Bromelia to manage the brand’s popular English-language YouTube channels and to launch season one of the new Lottie Dottie Chicken YouTube miniseries (26 x 12’) in the US and UK, with a focus on increasing visibility for the brand among English-speaking audiences.


Lottie Dottie Chicken is a Brazilian success story, and we’re delighted to help drive its future growth with English-speaking audiences,” says Michael Carroll, Business Development Manager, WildBrain. “WildBrain has proven experience managing and growing English YouTube channels on behalf of international brands, and we’re confident we can deliver the same great content that Brazilian children love to audiences in the US and UK, too.”

“This agreement with WildBrain is exactly the right strategic move for us,” says Juliano Prado, producer and co-creator of Lottie Dottie Chicken. “As digital-savvy experts and leaders in the kids’ YouTube space, they are exactly the right team for us to work with as we look to expand the international reach of our beloved blue chicken, Lottie Dottie.”

“Lottie Dottie has a special connection with the pre-schooler audience in Brazil and Latin America, and we’re very much looking forward to creating this same connection with kids around the world,” adds Marcos Luporini, co-creator of the series.

Aimed at children ages six months to five-years-old, Lottie Dottie Chicken is a popular online brand. Since launching on YouTube in 2006, the brand has amassed more than 20.4 million subscribers across its 10 language channels and in May 2018, it garnered more than 420 million monthly views across all of its channels. In February 2014, Lottie Dottie Chicken’s Portuguese channel, Galinha Pintadinha, surpassed 1 billion views and in April 2018, the channel was recognized as the largest “kids’ entertainment and animation” content creator in Brazil.*

Created by Juliano Prado and Marcos Luporini, Lottie Dottie Chicken began as a music project but has since grown exponentially. In addition to its significant presence on YouTube, the brand has also seen many partnerships and record sales numbers, including hundreds of licensing agreements and an estimated 2.5 million DVDs. Lottie Dottie Chicken’s Portuguese new series, Galinha Pintadinha Mini, provides its young audiences with original and educational content, in adition to the songs. Overall, the brand has garnered more than 18 billion views across channels in Brazil and worldwide.

*Source: Tubular Labs Inc., 2018

For more information, please contact:

Trade Media: Aimee Norman at DDA Blueprint PR
+44 (0) 20 7932 9800

About WildBrain

WildBrain is an industry leader in the management and creation of preschool and children’s entertainment content on platforms such as YouTube, Amazon Video Direct and others. WildBrain’s branded YouTube network is one of the largest of its kind, featuring more than 110,000 videos for over 600 kids’ brands in up to 22 languages. The WildBrain network, which has over 50 million subscribers, generated over 129 billion minutes of watch time across 25 billion views, from July 2017 through June 2018. Connecting kids’ content owners with advertisers in the Advertising Video-on-Demand (AVOD) space, the WildBrain network features popular third-party brands such as Fireman Sam, Curious George, Shopkins and Ben 10, as well as much of DHX Media’s world-renowned library of 13,000 half-hours of kids’ and family content, including Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Degrassi, Yo Gabba Gabba! and many others. WildBrain Studios also specializes in the creation of new, original content for its network, such as animated and live-action shorts; toy-play and stop-motion videos; preschool counting and alphabet videos; nursery rhymes and more. WildBrain is a wholly owned subsidiary of DHX Media (TSX: DHX; NASDAQ: DHXM).

About Bromelia Produções

Bromelia Produções is the studio behind one of the most beloved characters in children’s entertainment, internet phenomenon Galinha Pintadinha or Lottie Dottie for the English-speaking audience.